I took part in on a great session at #ukgc13 run by Julia Chandler on the future of digital comms teams. Julia has also written up some notes from her session and there is a link to her full notes there too.
This subject seems to be coming up a lot lately in conversations and others have been blogging on the subject – see Dan Slee’s excellent post on this topic.
Many people are suggesting that digital comms specialists and teams will disappear in (soonest) two years or five years or ten years.
I’ll set my stall out now. I think this is a load of crap. The same question can be asked of comms teams in general. And I don’t see those going anywhere. Ever.Leave a Comment